Objective
T he general objective that we seek in the Brand Identity and Design workshop is to strengthen the identity of the productive units that participate in the workshop to generate an impact in the commercialization of their products and services.
Specific objectives of the workshop
• Provide a toolbox to define the visual identity of associative ventures around their sensations, emotions, history and values.
• Foster the creativity of entrepreneurs and teamwork.
• Transmit a clear identity to the exterior that identifies them and differentiates them from the rest of the enterprises, positioning their products and services in the market.
Everything is design, everything. Paul Ranner, Graphic Designer
work modality
In the development of the workshop we work in two ways: 1. BUILDING YOUR OWN PROJECT: A brief document to facilitate the tools in the development of the identity of the enterprise. We also carry out practices for the correct choice of the name, colors and appropriate fonts to correctly convey the concepts that they consider necessary. 2. ANALYZING CONCEPTS: We will facilitate understanding through exercises or problems that allow us to put into play the different dimensions of the concepts covered and put into practice what we have worked on.
Workshop content
Enterprise identity, description and diagnosis: Mission, Vision and Values.
Auto diagnosis.
The Commercial Identity.
Name.
ACTIVITY: The Choice of Name.
The Brand.
Not everything is a Logo.
Steps to create a brand.
Step 1: Defining the target audience.
Step 2: Analysis of the competition.
Step 3: The font choice.
Step 4: The choice of color.
Step 5: The Creative Brief.
ACTIVITY: Creative Brief.
ACTIVITY: Sketch of the Brand.
Some photos that portray the training and the entrepreneurs from the neighborhoods that attend.
